Opportunity for reflexologists to enhance your business

Ultimately, selling gets a bad name when the person doing the selling is selling for selling’s sake: they are not passionate about the product and they don’t believe what it stands for, they just want to make money.

As reflexologists we are passionate about our therapy and believe in its powerful yet gentle and subtle effectiveness. Our beliefs and enthusiasm drive us forward in promoting reflexology to everybody we meet.

When you believe wholeheartedly in what you do and why, selling becomes something else, it becomes the promotion of a good thing, it becomes “spreading the word”, it becomes “people helping people”.

So, as therapists we are selling our therapies, so why not also sell products too? Especially when the brand sets the bar in its ethical ethos, organic standards and care for the environment.

So if you want to be about people helping people, where the product ingredients are natural and organic, where the people in the supply chain are treated fairly, and when you look behind you there is no carbon footprint, then adding NYROrganic to your therapy business is a good choice.

By adding NYROrganic to your reflexology business you will open up more doors to an additional income stream, you will discover new ways of marketing your business, casting your promotional net further and wider, you will meet new people and learn new business skills, and become part of a wider community of like minded people, many of whom are also therapists.

I run reflexology parties with NYROrganic.  This works well because you are combining/showcasing both sides of your business.

I use the following products in my reflexology treatments, but this is in no way limited and there are many products that would work with reflexology from the NYROrganic range:

Mother’s Balm This is a lovely medium to work with without fragrance so great for new clients who you haven’t gotten to know very well yet, and for clients who might be hypersensitive to strong fragrances.

Geranium and Orange Body Balm This is another lovely medium to work with, and the smell is quite strong but beautiful. Definitely a great conversation starter.

Arnica salve  This is a great medium to work with for client’s feet as it improves circulation, encourages lymphatic drainage, eases tired and aching muscles, and is great for the feet and also YOUR hands! See more about Arnica here.

Organic Defence Hand Spray I use this to sanitize my hands before starting. It smells lovely and can generate conversations. It is also much nicer for my hands than the yukky stuff you can buy on the shelves of the supermarket.

Facial Wipes  I use the cotton facial wipes to cleanse the foot. Like all NYROrganic products, these are  certified by the Soil Association. The cotton is biodegradable so is kinder to this beautiful planet. You can also use one of the two spray deodorants as a foot spritzer.

If you would like to know more about this wonderful opportunity please get in touch with me on 07799144606 or JMReflex1@gmail.com, or take a look at the information here.

Jackie Marsden MAR is a qualified reflexologist and independent consultant (Group Leader) for Neal’s Yard Remedies Organic. Jackie leads and mentors a growing team of consultants (many of whom are therapists integrating organic products into their existing businesses) via the NYRO social selling channel, holding regular team meetings, one-to-one coaching via phone and facetime, and a closed facebook group. All views are my own.

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I sponsor a sister

Since 1993, Women for Women International has helped nearly 429,000 marginalised women in countries affected by war and conflict. They directly work with women in 8 countries, offering support, tools, and access to life-changing skills to move from crisis and poverty to stability and economic self-sufficiency.

Women for Women International bring women together in a safe space to learn life, business, and vocational skills.  Once enrolled, each woman receives a monthly stipend – a vital support that enables her to participate.

Women increase their ability to earn an income with new skills that are in demand. They learn about their legal rights, and they become knowledgeable about health and nutrition.

Last September I decided to sponsor a sister via Women for Women International after learning about the project at the NYROrganic Autumn conference. I donate £22 per month which helps my “sister” receive intensive training for the essential job skills she needs to earn an income and support her family:

  • Many sisters start their own businesses to earn an income, even banding together with other graduates to form co-ops. Most graduates are able to move beyond extreme poverty.
  • My sister is learning about her real value and rights as a citizen, and can become a leader for other struggling women in her community.
  • My money helps provide a monthly stipend that enables her to pay for basic necessities like nutritious food and clean water for herself and her family, so she can focus on recovering and learning new skills.
  • I help provide a safe place for my sister, where she is part of a network of like-minded women, and better able to recover from the horrors of war and rebuild her life.

My sister’s name is Claudette from Rwanda. She is 35 and a widow with 5 children, 4 boys and 1 girl. She is a farmer and has joined Women for Women International to meet fellow women and learn how to improve the standard of living for herself and her family. She will graduate this August.

Women for Women International is not just about hand-outs. No, this is about providing real and sustainable change through learning, education, training and community. It is about providing tools and resources these women need to move from crisis and poverty to stability and self-sufficiency. This ultimately leads to more stable and peaceful societies now and for the future.

In conjunction with #InternationalWomensDay today on 8th March 2016, 10% of any purchase via my NYROrganic shop will be donated directly to Women for Women International.

#peoplehelpingpeople

Jackie Marsden MAR is a qualified reflexologist and independent consultant (Team Leader) for Neal’s Yard Remedies Organic. Jackie leads and mentors a growing team of consultants (many of whom are therapists integrating organic products into their existing businesses) via the NYRO social selling channel, holding regular team meetings, one-to-one coaching via phone and facetime, and a closed facebook group. All views are my own.

Charity Fundraiser for Eating Disorder Awareness Week

Last week was Eating Disorders Awareness Week. During this week I co-ran a fundraising event with a local Preston-based charity Support and Education for Eating Disorders (S.E.E.D). S.E.E.D is dedicated to raising awareness about eating disorders in Lancashire by providing information, resources, education, training and support for everyone affected by eating disorders and/or working with eating disorders. S.E.E.D acknowledges that the symptoms of eating disorders are an expression of deeper emotional need; they believe that people suffering can get better; that there is help available and this help should be freely accessible.

The event was a shopping evening held at Howick House in Penwortham. We started off with drinks and nibbles, and then got started.

I donated a reflexology voucher worth £35 as one of the raffle prizes, so began with a short talk on what reflexology is, how it works and some of the benefits it can have on general wellbeing.

I then moved onto Neal’s Yard Remedies Organic, showcasing the natural and organic approach, and the ethical credentials of the company. We had a bit of fun with a “smell test”, guessing the scents of different essential oils, and learning about their health benefits.

S.E.E.D’s very own Shelley Perry enjoyed a mini facial, a demonstration of the key facial products and their benefits for the skin. Shelley was very relaxed afterwards! We then tried various different products, many of which are my favourites such as the Wild Rose Body Elixir, Firming Body Cream and the Melissa Hand Polish.

Afterwards everyone relaxed with the brochures and placed enough orders for me to donate £65 of my profits to the charity, and along with the other monies raised through the raffle and refreshments, a total of £165 was raised on the night. What a great result and everyone had such an enjoyable evening!

If you are a local charity and would like to hold a similar event with me please get in touch. Watch out for another shopping evening with S.E.E.D this summer.

Jackie Marsden MAR is a qualified reflexologist and independent consultant (Team Leader) for Neal’s Yard Remedies Organic. Jackie leads and mentors a growing team of consultants (many of whom are therapists integrating organic products into their existing businesses) via the NYRO social selling channel, holding regular team meetings, one-to-one coaching via phone and facetime, and a closed facebook group. All views are my own.

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Pace yourself

Why do we push ourselves so hard and then crash and burn?

A new start to the year sees us set goals and make new year resolutions, but perhaps we go a little too “gung-ho” when what we should do is a “soft launch”.

For example, if a new years resolution is to start exercising, then this should be a slow and gradual build up to the new goal, rather than tackling three new exercise classes in week 1 and then injuring yourself.

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Another example might be working long hours to meet a business goal; never giving yourself downtime, just piling on more and more pressure upon yourself to achieve highly and quickly. This soon results in the onset of a cold, cough or virus of some description.

The moral of this story is to maintain balance. New goals and targets take ongoing dedication and commitment at the correct pace; the pace which is right for you.

Perhaps January 1st is not the best time to set new goals or new habits for ourselves? Its the middle of winter (in the UK), and its cold and dark, not the best environment to motivate, encourage and nurture. Is it not kinder for us to set our new goals in the spring, when the weather is warmer, days are brighter and nature all around us is coming to life?

Jackie Marsden MAR is a qualified reflexologist and independent consultant (Team Leader) for Neal’s Yard Remedies Organic. Jackie leads and mentors a growing team of consultants (many of whom are therapists integrating organic products into their existing businesses) via the NYRO social selling channel, holding regular team meetings, one-to-one coaching via phone and facetime, and a closed facebook group. All views are my own.

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The awkward conflict of sales

Do you ever feel awkward about charging for your therapies? Do you ever feel that you are charging too much, or feel as though you should be offering your therapies for free?

With complementary therapies not widely available on the NHS, clients seek us out to help with their problems. But the monetary cost can be expensive.


If we as therapists can help someone overcome health issues but there is a financial obstacle, we would rather remove the obstacle in order for the therapy to go ahead.

There also seems to be an expectation to give away free taster sessions, or perhaps reduced rate treatments in order to allow people to try the therapy and perhaps pay for a full treatment at a later date. But is this marketing technique effective?

People like a freebie or a bargain and likely not want to pay for further sessions. Those serious about using the therapy as a method of regular relaxation and overall healing will prioritise financially in order to pay for it.

As a reflexologist I have invested a lot of time, money and energy into my training and my continued learning and experience. I feel the rate at which I charge is appropriate to that. However I am always open to negotiation if it means that I can continue to practice and help other people.

Jackie Marsden MAR is a qualified reflexologist and independent consultant (Team Leader) for Neal’s Yard Remedies Organic. Jackie leads and mentors a growing team of consultants (many of whom are therapists integrating organic products into their existing businesses) via the NYRO social selling channel, holding regular team meetings, one-to-one coaching via phone and facetime, and a closed facebook group. All views are my own.

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Image courtesy of Ambro at FreeDigitalPhotos.net

Selling is about people helping people

I am always slightly dumbfounded when I invite other therapists on the NYROrganic journey and they respond ” no thanks, I’m not into selling”. Even as therapists we are still selling, and selling is selling whether it be a product or a service.

There seems to be a conflict of interest within the mindset: therapists are passionate about their therapies but anything to do with money seems to damage or taint their holistic principles.

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But it is like a very good friend of mine said of reiki, “everything is energy: money is energy, reiki is energy. So all you are doing is exchanging energies.”

Ultimately, selling gets a bad name when the person selling the item is selling for selling sake: they are not passionate about the product and they don’t believe what it stands for, they just want to make money.

When you believe wholeheartedly in what you do and why, selling becomes something else, it becomes the promotion of a good thing, it becomes “spreading the word”, it becomes “people helping people”.

So if you want to be about people helping people, where the product ingredients are natural and organic, where the people in the supply chain are treated fairly, and when you look behind you there is no carbon footprint, then adding NYROrganic to your therapy business is a good choice.

Jackie Marsden MAR is a qualified reflexologist and independent consultant (Team Leader) for Neal’s Yard Remedies Organic. Jackie leads and mentors a growing team of consultants (many of whom are therapists integrating organic products into their existing businesses) via the NYRO social selling channel, holding regular team meetings, one-to-one coaching via phone and facetime, and a closed facebook group. All views are my own.

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Image courtesy of nenetus at FreeDigitalPhotos.net

It is absolutely acceptable to be a salesperson

I recently read Jane Binnion’s book The Heart of Sales. Jane is a social media and ethical sales training, and has written this book for small business owners who choose to trade ethically. This book is the inspiration behind this blog.

Many people are so frightened by the whole “sales” idea of a business, and it is not surprising really when  the term “sales person” conjures up an image of a man in a grey suit knocking on doors cold calling, or swathes of telesales staff in a windowless office harassing “innocent” people.

When I invite people to join my social selling team with Neal’s Yard Remedies Organic (NYRO), many people respond with those images of sales people in mind, saying that “sales” is just not their thing.

ID-100236331But selling is the heart of any business. If you don’t sell anything then where are you making your money? The truth is that the majority of people are selling something. Even as an holistic therapist I am a sales person. I am selling reflexology. I am exchanging a service for a price. This is absolutely acceptable because I have invested a lot of money, time and passion into my training and I am confident in my therapy and with my price.

The same can be said for NYRO. It is absolutely acceptable for me to sell these products, especially when the ingredients are sourced naturally and ethically, and suppliers are treated fairly and the company is environmentally friendly with carbon neutral status. Not to mention its pioneering efforts in organic farming and organic ingredients, and partnership with the Soil Association.

All of these factors give me confidence in my products and their price, and they make it very acceptable for me to sell them.

So yes I am a sales person but I am also much more than that. Because my business makes a difference. I am helping my customers choose the best for their health and wellbeing. I am spreading the word in organic and fair trade. I am passionate about what I do and yes, I am making a profit from that, and yes! I am selling! And yes, this is absolutely acceptable.

If you would like to know more about what I do and how you could do it too – please get in touch. It is absolutely acceptable to do so 🙂

JJackie Marsden MAR is a qualified reflexologist and independent consultant (Team Leader) for Neal’s Yard Remedies Organic.

Jackie leads and mentors a growing team of consultants (many of whom are therapists integrating organic products into their existing businesses) via the NYRO social selling channel, holding regular team meetings, one-to-one coaching via phone and facetime, and a closed facebook group. All views are my own.

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Image courtesy of Stuart Miles at FreeDigitalPhotos.net