I recently read Jane Binnion’s book The Heart of Sales. Jane is a social media and ethical sales training, and has written this book for small business owners who choose to trade ethically. This book is the inspiration behind this blog.
Many people are so frightened by the whole “sales” idea of a business, and it is not surprising really when the term “sales person” conjures up an image of a man in a grey suit knocking on doors cold calling, or swathes of telesales staff in a windowless office harassing “innocent” people.
When I invite people to join my social selling team with Neal’s Yard Remedies Organic (NYRO), many people respond with those images of sales people in mind, saying that “sales” is just not their thing.
But selling is the heart of any business. If you don’t sell anything then where are you making your money? The truth is that the majority of people are selling something. Even as an holistic therapist I am a sales person. I am selling reflexology. I am exchanging a service for a price. This is absolutely acceptable because I have invested a lot of money, time and passion into my training and I am confident in my therapy and with my price.
The same can be said for NYRO. It is absolutely acceptable for me to sell these products, especially when the ingredients are sourced naturally and ethically, and suppliers are treated fairly and the company is environmentally friendly with carbon neutral status. Not to mention its pioneering efforts in organic farming and organic ingredients, and partnership with the Soil Association.
All of these factors give me confidence in my products and their price, and they make it very acceptable for me to sell them.
So yes I am a sales person but I am also much more than that. Because my business makes a difference. I am helping my customers choose the best for their health and wellbeing. I am spreading the word in organic and fair trade. I am passionate about what I do and yes, I am making a profit from that, and yes! I am selling! And yes, this is absolutely acceptable.
If you would like to know more about what I do and how you could do it too – please get in touch. It is absolutely acceptable to do so 🙂
JJackie Marsden MAR is a qualified reflexologist and independent consultant (Team Leader) for Neal’s Yard Remedies Organic.
Jackie leads and mentors a growing team of consultants (many of whom are therapists integrating organic products into their existing businesses) via the NYRO social selling channel, holding regular team meetings, one-to-one coaching via phone and facetime, and a closed facebook group. All views are my own.
Image courtesy of Stuart Miles at FreeDigitalPhotos.net